Using Influencer Marketing to Achieve Advancement and Enrollment Goals

Conference Rooms 414-415

Join us as we present a comprehensive session on why influencer marketing matters, how to identify and contextualize influencers, and how to engage those influencers in strategies and campaigns that will benefit the development, alumni relations, and enrollment goals of colleges and universities. This presentation will cover the strategic benefits of influencer marketing and, at the same time, provide an example of an influencer-inspired campaign that will enable you to map out your own ideas on engaging influencers as storytellers from concept to implementation.

Communications & Marketing
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